Cookie Policy

Last updated 19 October 2026

This site is built to need as little of your data as possible. No cookies are set when you arrive. Nothing is placed on your device for analytics, advertising or profiling unless you press Accept in the banner at the bottom of the page.

1. How we measure visits without cookies

We wanted to know which pieces hold a visitor’s attention without following anyone around the internet, so we wrote our own measurement instead of buying one.

It sends us the page you are on, the piece you opened and how many seconds it stayed open, whether you looked through a gallery, whether you opened or sent an enquiry, the site that linked you here, your browser language, your screen width and the country your browser reports. It keeps nothing else: no cookie, no IP address, no device fingerprint, no identifier that survives the tab being closed, and nothing is shared with anyone.

The only thing it stores on your device is a random string in sessionStorage, so that three pages viewed one after another are not counted as three separate visitors. Close the tab and it is gone.

2. Your cookie choice

Your answer to the banner is kept in your browser’s own localStorage under the name pm_consent, so we do not ask you again on every page. It holds one word — granted or denied. It is not a cookie, it is never sent to us, and clearing your browser data removes it.

3. What is set only if you accept

If you press Accept, and only then, we load Google Analytics 4, which sets these cookies:

We have Google Consent Mode v2 switched on with everything denied by default, advertising signals permanently denied, IP addresses anonymised and data retention set to fourteen months. We do not run advertising or remarketing cookies, we do not run a Meta pixel or any other social tracker, and we do not embed third-party video or fonts that could set cookies of their own.

4. Strictly necessary

We set no cookie to make the site work. Pages are static, there is no login, no basket and no payment on this site.

5. Changing your mind

The round cookie button at the bottom right of every page is always there. Press it and you can switch analytics on or off at any time. If you switch it off, Google is told immediately and stops measuring; any cookies already set can be cleared from your browser settings.

You can also block or delete cookies in your browser — look for Privacy and security in Chrome, Edge, Safari or Firefox. Blocking them will not break anything on this site.

6. Questions

Write to contact@museumprivate.com. What we do with any data we hold is set out in the Privacy Policy.